Take Charge. There’s no better time than today to get yourself educated, informed and connected.

HFMA Northern California Chapter

Spring Conference

March 20-21, 2014

Sheraton Grand Hotel, Sacramento, California

Education Handouts

Conference Highlights

  • 1/2 Day Dedicated to ACA/Covered California
    • Keynote address on Emerging Insights from the Rollout of the ACA
    • 5 concurrent sessions on Performance Measurement in Covered California, ACA impact on Access Operations, Dual Eligibles, CalHEERs
    • Health Exchange Panel discussion featuring Northern California payors and providers
  • Keynote address on the future of healthcare finance brings together healthcare providers and CHA to provide an outlook on Medicare, Medicaid, Pay for Performance and Consumer Driven Products
  • 16 breakout sessions on Finance, Business Analytics, Compliance, Reimbursement and Contracting, Patient Access and Revenue Cycle
  • 2 Marketing and Money workshops from ACHE/CAHL - marketing strategies to help you sell your healthcare products and services, and help you stay competitive
  • Full day of Intermediate Excel Training to improve your skill and confidence in Excel so you and your team can stop wasting time on “is this analysis accurate and valid?” and shift the discussion to “let’s interpret these results”
  • Total of 12.00 hours of continuing education credits
  • Western themed dinner and social event (included in your full conference registration)


Take charge and never back down.
Round up your staff and resources. It’s going to be a rough ride from here on out.

Attend the Spring Conference. We’ll provide the tools and resources you’ll need.

Network with your peers, colleagues, subject matter experts and service providers.

Have fun while you’re at it. Come to the Spring Conference Western Ho Down* in your best bib and tucker*

* Ho Down - party/celebration
* Best bib and tucker - best clothes

Link to brochure

Schedule at a Glance

Click here for a detailed list of sessions.


7:15 AM Registration | Continental Breakfast

8:00 - 9:30 AM Keynote Address: The Future of Healthcare Finance

9:30 - 10:00 AM Break in Exhibit Room

10:00 - 11:30 AM Education Sessions

11:30 - 12:30 PM Lunch in Exhibit Room

12:30 - 2:00 PM Education Sessions

2:00 - 2:30 PM Break in Exhibit Room

2:30 - 3:45 PM Education Sessions
3:50 - 5:05 PM Education Sessions

5:30 - 6:30 PM Cocktail Reception and Networking in Exhibit Room

6:30 - 10:30 PM Spring Conference Ho Down - Dinner and Social Event (included in your full conference registration)


7:15 AM Registration | Continental Breakfast

8:15 - 9:30 AM Keynote Address: Emerging Insights from the Rollout of the ACA

9:30 - 9:55 AM Break in Exhibit Room

9:55 - 11:10 AM Education Sessions

11:15 AM - 12:45 PM Payor/Provider Panel Discussion: Lessons from the Covered California Frontier


are awarded at the Spring Conference. Please specify at the time of registration if you need a CPE certificate. Those needing
CPE certificates will be asked to sign in and sign out, and turn in evaluation forms of all education sessions they attended. Certificates will be sent to the attendees via email after the conference.

This organization follows the CE guidelines specified in the California Board of Accountancy regulations.

Keynote Address

Thursday, March 20, 2014 - 8:00 to 9:30am
Keynote: Tim Maurice, CFO, UC Davis Medical Center; Pamela Booher, Executive Director and Assistant Controller, Kaiser Foundation Health Plan; and Anne McLeod, Senior Vice President for Health Policy, California Hospital Association
Moderator: Jerry Birk, VP of Cardiovascular Services, Fremont Rideout Health Group

The Future of Healthcare Finance

Financing, a driving force on the healthcare landscape, continues to become more complex. With budgetary pressures on Medicare and Medicaid, pay for performance and federal expectations for investment in technology without regard to costs, executives must constantly monitor the financing landscape. Given these pressures, many questions emerge.

This session will provide an outlook for Medicare, Medicaid and private insurance, and their impact on organizational strategy and planning; outlook for pay for performance and consumer-driven products; current issues and challenges in providing charity care; and strategic approaches to monitoring and adjusting to financing issues.

Sponsored by Jimenez Consulting Solutions, LLC

Friday, March 21, 2014 - 8:15 to 9:30am
Keynote: Ken Wood, Senior Advisor, Covered California
Moderator: Christopher Blood, Consultant, McQueen Consulting

Emerging Insights from the Rollout of the ACA

California continues to lead the nation in the rollout of the ACA. This presentation will highlight the progress to date, lessons learned, upcoming areas of focus for Covered California in 2014 and the implications for the provider community. We will also explore the complex sales process and multi-touch model required to engage, and sign up the uninsured. Key lessons surrounding the self-paced consumer model, uses of technology and critical upcoming 2014 activities, and provider engagement will be discussed.

Sponsored by J.P. Morgan

Speaker: Ken Wood

Senior Advisor, Covered California

Ken Wood brings an unmatched perspective around the forces expected to shape healthcare in California based upon his experience working with government, payers and providers. Prior to joining Covered California as Senior Advisor, Ken was President and CEO of North Hawaii Community hospital. He also served as Executive Vice President for Blue Cross Blue Shield of Massachusetts and COO of Blue Shield of California.

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